Any place you spend your time directly affects your being. The place and its interior affect what you think, how you feel, what you do, how you interact with people, how motivated you are, and a million other aspects of your daily life.
As you live in that space, the space lives in you too. The aesthetics, moods, persona of that space, pieces of art, and accessories of your lifestyle are the reflection of your authentic taste. In crafting such a space, you need a genuinely passionate professional.
That means an interior designer who has the creativity, skills, and knowledge required to articulate a beautiful and functional space for you.
Virali Mehta, Founder & CEO of Fusion and Creations, is one such interior designer who will transform any space into your personal space. As she says, “My interior designs will aim to translate the client’s ideas and the professional holistic vision in a renovated space fusing aesthetics, comfort, and practicality, creating a space which will reflect client’s personality.”
She spoke with Insights Success for its edition of ‘The Women Owning the Business Arena’. She added that starting your own business in this industry can be tricky. Yet she chose this field and profession because it is her genuine passion.
Fusion and Creations is a leading contemporary interior design firm in Gandhidham since 2019. Before starting this firm, she worked at two different places for professional experience. According to Virali, everyone has their taste in this field, so her team had to research people’s tastes.
Initially, it was challenging to get projects due to the market competition. However, the firm has completed two years in this field, and she has completed many residential, commercial, and restaurant projects.
Fusion and Creations’ Vision
Fusion and Creations usually follow informal ‘rules’ based on specific interior design principles and elements. These interior design elements include space, line, forms, light, colour, texture, and pattern. Keeping balance among these elements is the key for optimum output, thereby creating an aesthetically pleasing interior.
And Virali Mehta is committed to creating rewarding experiences and values that combine functionality with high quality and innovation for her clientele. She wants every partner’s and client’s experience to be the talk of a lifetime. Also, with her approach, she wants to redefine all the sophisticated and superior quality standards in every exterior and interior design.
Brush with the Pandemic
Like every other industry, the COVID-19 pandemic has impacted her sector; specifically, the period of complete lockdown was difficult for her. But, during this time, interior designers got a chance to explore new areas in the field for cost-optimized designs. On the other hand, the design part, the core of creativity, can be easily managed in the ‘work-from-home’ concept. Hence, she says that claim was not affected at all, and on the contrary, she came out with new concepts and thoughts. So, in general, the impact of COVID-19 was the absence of physical work during the lockdown period.
To let Fusion and Creations work progress properly, Virali Mehta took many different measures like,
- Wearing face masks and shields were mandatory for the workers
- Sanitisation was done regularly
- Less number of workers were kept active at the sites
- Workers were made to work in shifts
According to Virali Mehta, technologies like AI and ML helps to create synergy between the client and professional by linking the client’s ideas and visualization of professional.
In short, AI and ML bridge the gap between clients’ needs and the design concepts of professionals. However, it is an evolving concept. But technology definably has the potential to help the industry as follows,
- Increasing customer satisfaction
- Optimizing existing business services
- Automating business operations
- Increasing revenue with faster design delivery
- Reducing costs by way of the availability of handy tools easily
Virali’s Design-worldly Wisdom
As per Virali Mehta, an interior designer’s job is not easy as one needs to keep themselves highly updated with the people’s demands. And the field is very vast, everchanging. Being an entrepreneur, she does not have that much to say, but this field is just like the medical field, where demand will never go down.
Due to the development of modern societies and culture, people want their homes, offices, restaurants, and other commercial spaces well designed, with excellent aesthetics and space optimization. The demand for interior design has tremendous potential due to considerable creativity, daily increasing. Thus, she would like to advise the budding entrepreneurs and enthusiasts to use their creative skills as a passion and not just as a profession. This will lead to growing them in ever demanding market.
Fusion of Present into the Creations of the Future
The core strength of Fusion and Creations is to bring the new concepts and designs to the actual implementation. Virali Mehta is committed to upgrading, imagining, conceptualising, and articulating innovative thought processes to the next generation of interior designers to enhance this strength further.
In every possible project, she tries to create something new and innovative designs to create revolutions that satisfy the customers. She is working hard to get more projects. All the while, Virali keeps herself updated with the people’s recent, ongoing, and future demands.