Unless you have websites or product pages catering to each specific city where you have a branch, do you see a benefit in monitoring your keyword performance in each city from a content-creation standpoint?
At first, I thought it would be nice to know the keyword performance per city, but now I am asking myself what I will do with that info because our product pages and blogs target the whole country. It is not like I can edit them to cater to each city nor create a new page/blog for each city.
Besides, I will pay more to be able to monitor keywords at a city-granular level, and the added cost might not be worth it. Thoughts?