keyword performance per city

Unless you have websites or product pages catering to each specific city where you have a branch, do you see a benefit in monitoring your keyword performance in each city from a content-creation standpoint?

At first, I thought it would be nice to know the keyword performance per city, but now I am asking myself what I will do with that info because our product pages and blogs target the whole country. It is not like I can edit them to cater to each city nor create a new page/blog for each city.

Besides, I will pay more to be able to monitor keywords at a city-granular level, and the added cost might not be worth it. Thoughts?

View Reddit by becky-davissource

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